Thus, it became an obvious template: Bold can color, consistent layout across all cans, some thoughtful ‘blank space’ to let the design take center stage.” He’s well-respected around Chicago and the artist community and he is born and raised in the city as well. We loved what he brought with the Milkstachio piece and then got to see how well it worked in-market on retail shelves. His scratchboard style is as unique as it gets. “We wanted bold, colorful and concise and we wanted it to come from a place with a Chicago aesthetic. HBFTW Co-founder, Jeremiah Zimmer, added that the packaging approach was intentionally bold, and meant to showcase Grzeca’s designs. “I like to keep as tactile a look as my approach to creating images.” “I work as analog as possible in image making. I never edit the original scratchboard drawing in Photoshop–instead, that tool is used to assemble the layers of color for the cans,” said Grzeca. Now, we’re lucky to have his raw, gritty drawings front and center on Hop Butcher’s 16-oz. His trademark scratchboard illustrations have graced the gig posters of Andrew Bird, Built to Spill and Of Montreal, to name a few. Much of that aesthetic praise goes to Chicago artist, Dan Grzeca (pronounced “Jet-sah,” FYI). Add in the decadent Milkstachio (collaboration with DryHop Brewers) and juicy APA, Alemerica the Beautiful, and you have one hell of an impressive–and distinctively illustrated–lineup. While new offerings include the un-Chicago-y Your Wish Is Granted IPA and Watch for Falling Coconuts Pale Ale. Good Ryes Wear Black and The World’s Colombian Coffee Exposition do a great job of showcasing noteworthy milestones in the city’s past. With the new name comes some new looks for their beers, along with some of their former namesake’s lineup. to reinvent itself as the more ‘ownable’ namesake, Hop Butcher for the World–that’s a play on the famous city nickname coined in the 1914 Carl Sandberg poem, for those wondering. And the latest of the bunch has pushed South Loop Brewing Co.
A trademark slip-up saw Atlas (historically a Chicago brewery since 1891) come back as Burnt City. Petty battles over naming rights turned Strange Pelican into Aquanaut. Creating Safer Spaces in Craft Beer, Part Five - Start a Vocational ProgramĪs Chicago had to reinvent itself post-1871, so too have a handful of the city’s current breweries, they’re finding out.
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